Copywriter Cover Letter Example

If you’re a creative thinker who can keep readers engaged, your skills are valuable for creating content.

When applying for copywriter jobs, pair your resume with a well-written cover letter to demonstrate your mastery of the craft.

Unsure how to start your cover letter? Follow these three tips to write a copywriter cover letter to boost your chances of landing your dream job:

1. Highlight copywriter skills

As a copywriter, you’ll spend most of your time interpreting briefs, writing copy, and editing or proofreading as needed. So employers look for the right balance of hard and soft skills to ensure you can grasp project requirements and maximize the reach of the campaigns you’re working on.

Highlight vital copywriting skills in your cover letter to show employers you have what they’re looking for.

For example, communication skills and attention to detail are soft skills that complement your ability to write persuasively.

Here’s a list of key copywriter skills to include in your cover letter:

• Creativity
• Time management skills
• Organizational skills
• Meeting deadlines
• Ability to receive feedback
• Critical thinking
• Collaboration
• Persuasive writing
• Research skills
• Brand and product knowledge
• Grammar, spelling, and punctuation
• Knowledge of online content strategy
• Sourcing images
• Content management systems (WordPress)
• Search Engine Optimization (SEO)
• Google Drive
• Microsoft Office (Word, Excel, and Outlook)
• Microsoft PowerPoint

2. Open with a strong introduction

Prospective employers closely examine how you articulate your ideas in your cover letter. Treat this as an opportunity to convince them you’re an engaging, concise writer.

Additionally, knowing how to start your cover letter distinctively leaves a good impression on hiring managers.

Here’s how to write a strong copywriter cover letter introduction:

• Show your excitement for the job opportunity. Employers seek people who are a pleasure to work with and happy to be part of their team.
• Research the company so you can customize your application to the brand. Show employers you offer creative insights while nailing the voice they’re looking for.
• Lead with an impressive accomplishment from your resume to sum up your key copywriter skills
• Avoid wordiness. Copywriters convey the value of products and services in a clear and compelling manner, so it’s important to demonstrate this in your cover letter. The best cover letters are typically 250–400 words in length.

3. Provide examples of your achievements (with numbers)

Companies rely on your expertise to write copy that sells. To prove you’re the right person to enhance their marketing efforts, use hard numbers to back up your achievements. Doing so shows employers you’re results-driven and focus on all aspects of a campaign.

Here are some examples of copywriter skills backed up with numbers:

• Managed 30+ products and campaigns with key responsibilities, such as developing strategy to market products and analyzing results
• Redeveloped existing copy for print media campaigns, which resulted in an 11% increase in annual sales growth
• Led copywriting efforts for website and social media campaigns, improving consumer brand awareness by 47%.

Adding numbers to your copywriting skills helps employers recognize how your talents align with their needs.