Account Manager
Cover Letter Example

Account management positions can be very lucrative and competitive, so it’s important to have an edge over other candidates.

Writing an effective cover letter can give you the extra appeal you need to catch an employer’s attention and increase your chances of landing a job.

Here are three tips for making your account manager cover letter more effective:

Show off your people skills

To be a successful account manager, you need to have outstanding people skills. That’s because the role requires that you network, build lasting relationships with clients, and seek out new potential clients.

If you can demonstrate to employers that you have the interpersonal skills and sales skills it takes to make an effective account manager, they will be much more likely to seriously consider your candidacy.

In the second paragraph of our example cover letter, the candidate lists several important and relevant skills, formatted here in bold:

Having started in sales, I am knowledgeable in customer service, customer-relationship management, setting sales quotas, identifying consumer needs, and conducting quarterly reports. I excel at attracting new clients, negotiating agreements, and giving presentations to prospective customers. As a consultant, I gained experience working with multiple clients and projects at once, developing strong relationships with clients and implementing new marketing initiatives.

From just this paragraph, a hiring manager can get a firm grasp of what capabilities this candidate has and what benefit they can bring to the company.

Use numbers to support your professional achievements

If you want your cover letter to impress hiring managers, it’s not enough to simply tell them what job responsibilities you performed. You need to show them how effectively you performed those responsibilities. The best way to do this is by using hard numbers in your discussion of professional achievements.

Our candidate does this effectively in the second paragraph by using bullet points to showcase career highlights. Here are the candidate’s quantified points:

Currently I manage accounts worth $4.7 million in annual sales. Some of my career highlights have been:

• Spearheading new customer service initiatives to increase business volume 150%
• Recovering lost accounts worth $500,000
• Consistently exceeding sales targets by an average of 18%

By finding ways to include numbers that highlight your accomplishments, you demonstrate to employers your ability to achieve results and bring tangible benefits to their company.

Tailor your cover letter to the job

This last tip is simple but powerful: tailor your cover letter to each account manager job you’re applying for. While writing a generic cover letter is fine if you need to save time, a bland cover letter won’t always give you the edge you need to win the attention of employers.

Tailoring your cover letter doesn’t mean you have to write each one from scratch. With a few small tweaks, you can make sure each cover letter is specially suited to each job.

Here’s how:

1. In the first paragraph, after introducing yourself, go on to mention how you found the job listing and why you’re interested in the specific position. This could be related to company culture, career growth opportunities, or how your values and goals align with those of the company.

2. In the body paragraphs, your goal is to show employers that you’re the best-qualified candidate for the position. To do this most effectively, make use of the keywords in the job description. Using the same language to describe your skills and experience will immediately show employers that you have the exact qualifications they are looking for.

3. In your closing paragraph, you should restate your interest in the position. This time, tell employers how you plan to use the relevant qualifications you established in the body paragraphs to achieve a certain goal. You want to leave employers knowing what benefit you can bring to their company.