Comments Off on RANT: If more local bands did things like these…

Then their bitch fits would be vaild.

This industry is so vast, so complex. There are so many variables that effect every aspect of this business, and it changes so fast that it’s nearly impossible to thrive instantly or in most cases not at all. Being heard should be the most important thing on a bands mind after creating the music. There are endless ways for people to hear a bands music, and the more they hear it and in more places, the better a bands chances are at success in other areas. Areas like music and merch sales, ad-tv-movie placements, radio play, and concert attendance. The road a band paves NEVER finishes, and they should never be satisfied with their reach. Many people lose interest, forget or change tastes with music, and its crucial that a band is constantly working toward reaching new people, and effectively reaching those they already found.

The ground floor for every band, and the floor that got each one started is their own vast personal network of friends, family, and co-workers (past, present and future) both locally and abroad. These are the people that will support the band, both in sales, and more importantly in structure. These people are going to watch their kids, pets and other things while they practice, promote, play and tour (even lend a couch while on the road with out of state family and friends). The others will rotate appearances at the bands live shows, social network pages and other random band events and needs. Each member in the band and crew has the ability to reach hundreds of people directly, and thousands more indirectly through that initial personal network. If they would just figgin use it!

Through that network, the band will/can start growing a professional one. The bands current friends and family have connections that you have no idea how far and deep until they start reaching out. Making sure the band can capture that new network, and utilize the most out of those they already reach, is the next step. Some people will only support bands online, some will only listen when on radio or youtube, some will only see them live. Having at least one solid, sell-able recording that is published and registered with a royalty group should really be first and foremost. Then they should worry about the cool band head shots and logos. Once the band has music recorded, thats when they start creating and utilizing a solid social network. Any and every website and blogsite that allows an independent band to showcase your music and news should have a profile created, or collect the contact info to submit. Have the same logo or picture on all the sites so it can gain recognition through repetition. Make sure the sites are updated with each new photo shoot, music release and concert booked. Starting an email newsletter with a site like Reverbnation is free to a certain amount of emails, so start by having each band member personally reach out to their current email contact list, and have them join. Make sure at each show, and every site the band is on, has the information or widgets so they can sign up. Regardless of concert turnout or page likes or follows, the band should be updating each site and sending texts and emails consistantly. Sure some people will get irritated with weekly, monthly texts or emails about the band, but doesn’t mean that they wont support the band in other ways, or that the majority feel that way.

On the streets, fewer bands are passing out fliers for their shows, but even less are passing out general fliers about just the band itself. Having a box of general fliers at all times (especially at shows) with contact or link info, band pic and logo, (maybe double sided if they have an album to promote) is a great way to ensure fliering gets max results. If the band is just promoting a show, many people stop looking after seeing the date has passed, so it only gets results for the live show. Bands should do both. People can get black and white fliers for under $10 at many copy shops, so theres really no excuse not to have at least that. But in reality split it up and spend a hundred or so bucks and get a good amount of quality fliers that make an impact longer. Have some of those on each band member at all times, getting them out at places as they go about their lives, (like record stores or smoke shops) and make routes of places that allow placement and check it from time to time. If the band has a good logo, sticker slapping all over town in heavy traffic areas are also a great way to gain that recognition as well, so when they see a flier or hear the name online, it will start clicking.

Attending other local and national act’s concerts. Bands should be checking out the other shows in town, networking is best at places music fans frequent. If cash is an issue one weekend or several, there are many FREE or guest list events every weekend that people can attend. The more band members are seen, the more likely a promoter or venue manager will notice the musician and their promotional efforts (remember they should have some general fliers in their pockets or cars), and same from the other local bands, as they will also be more likely to attend one of that bands shows. Talk to the bands stopping on tour, find out where they play at and if they are able to open doors for similar bands in their hometown. Building friendships with those in the scene will pay off for years. I still work with people that I met in my first year in booking and management and sometimes not for years, but some will come back and they will have opened other doors that they will be willing to open for others, like the ones who helped musicians and bands get their starts.

Sad part is, most bands only have one or two, if any, band members that do any of this. If they did even just some of these things to get themselves known beyond that personal network, a label, promoter and venues promotions would actually be affective. Sure there are a few assholes that do not do their part, but there are even more assholes in bands not doing theirs, but expecting results and rewards.

Comments are closed.