Comments Off on Oh, so they don’t just show up? You mean there’s work involved to be heard?

I completely understand your perspective, I really do. I too had that same glimmer in my eye at concerts as a fat bitchy teenager and later as a fat-balding-bitchy-semi-adult. Seeing all the people I knew already and so many I didn’t know (and eventually got to), all enjoying kick ass live music together. At the time I didn’t realize, or even care, how we all got there, or all the work that went into it for months, and all the hours from all the people it took for it all to come together. To me, it was just good times and good tunes.

It seems that new bands, new musicians and even some older ones, take that glimmer eyed view they had while attending concerts, and kind of use that as a basis for how it is when you play concerts. That basically people are just there, they all know your songs, the person that booked you can bring all the people just by simply promoting your bands name, OH and a person from a label is there to sign your band and take you directly to the top.

Well holy shit that doesn’t happen at all. It takes years if not decades for some bands to get to where even any of that shit happens…. and most not at all. And each band’s journey is different based on the direction they think will get them there fastest. All the bands that make it have one key element. Good recordings of good songs that people beyond your bias significant other thinks. Then you have to get it in the ears of people.

Unless you are paying a PR firm, Marketing firm, Booking Agent, Band Manager and street team to push your band, why are you expecting it on a local, who the fuck are you, level? No one knows you yet, so how is anyone respond to the advertising that promoters and venues do, unless you first have the groundwork laid?

Please remember first and foremost, YOU are the ones that decided to create music, why is it anyone else but your responsibility to share it? People like me open doors, if we have to walk through them too, might as well put out music myself.

Here ya go kids, and band of hobbyists, simple, basic ass shit you should be doing for every show you book, every single you drop, and just to keep in touch with the various people you meet along the way, who apparently already give you a false sense of entitlement.

Repetition is key. I cant stress enough, unless you lay the ground work first, no ones really going to give a shit, even with hundreds or thousands of dollars in advertising wont make your band anymore appealing to the average Joe blow music fan without that ground work (radio play, licensing deals, opening for bands people actually know) and personal touch and GOOD RECORDED MUSIC. And when we do advertise your band, and you have no music, contact info or updated calendar, it makes it damn near impossible for two shits to be given. And even when you have a good following, there are still thousands and millions to reach that haven’t heard you yet, so never be content with your reach.

Phone Calls: Call your friends and fans that you know, personally. Let them know how much their support means, cause it does mean a lot for someone to take time out of their lives to come watch what you have created. Keep that personal touch and have each band member do this. Each band member has people that each other doesn’t know so make sure they all know.

Text Message List: Use or other FREE sites that gather the numbers so you can blast your fans when you have a show, an album release, TV performance, or whatever. Offer free downloads or autograph undies to get sign ups if you have to, just let people know you have it at shows, online and when you meet potential fans. If you are too meek or lazy to call your friends, then at least text em all and have all your band members text all their people.

Emailing list: Reverbnation and other sites let you mass email for free, so start gathering them and email them weekly or biweekly with show updates, alternate social site (reverb, purevolume, twatters and facepoke) focuses, downloads, other shit, just be creative and in contact with your contacts and fans.

Social Sites: Find other popular social sites and keep your band pages updated often. Assign different sites to different members to maintain if you have to. But really just get your music on a lot more than just two social sites, remember the rest of the world isn’t as trendy as us and still us Myspace and such. Also use websites like Seesmic Ping to blast multiple sites at ones or Hootsuite that lets you schedule posts in advance.

Unless you have a crappy cell phone plan, these are all FREE options that all your band members should be doing for each show, album/single release and other band news worth sharing. Again it is up to you to spread your music, you created it.

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